TOMS PRESS RELEASE

FOR IMMEDIATE RELEASE
Los Angeles, California, United States of America (Free-Press-Release.com) June 30, 2011 --

Amid all of the reports from the fashion and clothing industry that I read yesterday one of the discoveries struck me was the viral video "Toms Shoes Get Out and Play!" http://www.youtube.com/watch?v=3kzvxRiU5ac&fmt=18 done by the fan base of one company in particular. Toms Shoes, A Santa Monica, California based Shoe Company, Toms has inspired a new generation of supporters recently. The company owner Mycoskie, after his visit to Argentina in 2006, Mycoskie decided to get involved in shoe giving. Considering sustainability, he concluded that starting a business rather than a charity would help his impact last longer. In his speech at the Second Annual Clinton Global Initiative, Mycoskie recalled that children without shoes were not only susceptible to health risks, but were not allowed to go to school. When asked "why shoes?" Mycoskie's main reason is a disease called podoconiosis, a debilitating and disfiguring disease. Also known as "Mossy Foot", Podoconiosis is a form of elephantiasis that affects the lymphatic system of the lower legs. It is a soil-transmitted disease caused by walking in silica-rich soil. This causes one's feet to swell along with many other health implications. Shoes are the most basic solution to many of these health risks. According to the TOMS Shoes website, there are over one billion people at risk for soil-transmitted diseases around the world, and shoes can help prevent them. Mycoskie emphasizes that his company's goal is to not only give shoes, but to also educate others on the importance of wearing shoes

A NEW viral video is quickly rising throughout the ranks on YouTube. That video, Directed by Max Joseph, Produced by Urgent Content, Choreography by Katrina Amato, Cinematography by Andrew Russo, Music by Ben Romans, Co-Produced by Carlin Daley and Eve Marsonall & all the dancers, production team, composer, makeup artists, and post production team donated their time and were not paid for this production. The video shows the dancers using themselves as a human piano and it is extremely well done. When I asked Wendy Jones one of the dancers, what made her want to be a part of this she said? “Simple, It’s for a “Great Company and an even greater cause”.

I don't know if any of the readers out there know this about the company but when you buy a pair of TOM’s shoes, they donate the same pair you buy to a child in need somewhere else in the world. I wonder what would happen if more companies would take this “Pay It Forward” stance in business and it became less about dollars and more about sensibility. I mean really, think about it, how that would massively impact the world as a whole? If you can imagine this, then take the next step and do it. Because in my opinion it’s the people that give that get the most benefit from the random acts of kindness. The receivers are merely relieved that someone actually cares about what they’re going through enough to make a move and do something about it. So I have been thinking, why not tell everyone out there about what this company is doing and how they can get involved and help.

Can you find my butt?

Can you spot my face, hands, feet and butt in the new TOMS campaign?




Peep it here on on their site www.toms.com.

TOMS has an amazing ONE FOR ONE™ program where for every pair of shoes you purchase, TOMS will give a pair of brand new shoes to a child in need.

I wear my TOMS almost every day. They're really effin' comfy!

OLD SCHOOL GROOVE starts Monday April 25th 8pm!

Sara's OLD SCHOOL GROOVE Cardio Dance Class
Click on the link and "like" the page to stay updated on class info

1st class is Monday April 25
8-9pm
at Moore Dancing
11948 San Vicente Blvd.

Q: What is an Old School Groove Class?
A: Picture a dance oriented fitness class where the music is hip hop and R&B from the 80s and 90s. It's an easy to follow "all levels" class designed with the dancer and non-dancer in mind.

Q: What do you mean by "Old School"?
A: I love hip hop from the late 80s and early 90s especially New Jack Swing (think Bel Biv Devoe, Bobby Brown, Wreckx in Effect, early TLC) so there will be a lot of that, but I also will dabble in some more underground stuff (think De La Soul , Pete Rock & CL Smooth) as well as really mainstream pop (think New Kids, Janet Jackson and Paula Abdul).

Q: You're a professional break dancer, is this a break dancing class?
A: No. I do teach breaking, but not in this class.

Q: I'm not really good at choreography, should I still come?
A: Yes. more than half the class is follow-along style so you don't have to worry about remembering steps, but instead concentrate on moving your body and having fun.

Q: I'm a professional dancer, will I be bored?
A: Only if you don't like dancing/having fun.

Q: I'm confused, is it a workout or a dance class?
A: Both. We will spend some time stretching and strengthening but most of the time we'll be keeping our heart-rates up dancing to the beat.

Blog World Premiere of "CUPCAKES" a short film by Sara Fenton

Written and Directed by Sara Fenton
Starring Ken Takemoto
Executive Producer: Patricia Fenton
Director of Photography: Dylan Chapgier
Gaffer: Ragland Williamson
Sound: Ian Woods
Prop Master: Melanie Cretens
Script Supervisor: Liz Femi Wilson
Editor: Sarah Lucky

Shot on a Nikon D7000

Special Thanks: Alexander Mercado, Kelly Morgan, Stephanie Nelson, Ben Perlstein, Rosanna Rizzuto, Tilt Tyree, Megan Kathleen Duffy, Dallas Travers

Music "Zigeuner" by Zoltan and his Gypsy Ensemble

Shawshank (Starbucks) Redemption

Morgan Freeman smiled at me on my way into Starbucks.
I decided I was going to go talk to him.
As I approached him he was talking on the phone with his back turned.
As he turned around, I started to blurt out "I'm a big fan-" and promptly realized

oh wait, you're not Morgan Freeman.

So I said "of your outfit".

Ok, maybe not the best "save"...
BUT he was a really snappily dressed older gentleman.

He smiled and said "Thank you".

I quickened my gait and hurried to my car.

How did that happen?

So, the layout of my blog went from being something I felt really good about to looking like someone's unfortunate attempt at a Myspace profile. Revisions needed STAT.

Sara's Old School Groove Cardio Dance Class

Mondays from 8-9pm at Moore Dancing

If you focus on results, you'll never change. If you focus on change, you'll get results.

So... I'm changing.
Change #1: wake up at 5:45am (gulp!) and eat oatmeal and prepare to meet the man, the legend, the kicking-punching-aerobacizing machine: Billy Blanks.
Change #2: no alcohol or white sugar.
Change #3: we'll see...
I'll admit I'm worried I'll sleep through my alarm and that I'll wanna quit a few kicks in.

4 Headed Dance

CLICK HERE to see a project I was involved in at the Highways performance space.
I was trying to embed it but the internet said there was an error in the embedding code...
Repeat After Me
Lineage – Passed Down – Ancestors – Mama Told Me – My Dad - Legacy
Choreography: Keith Glassman in collaboration with the performers
Music: Lady Angelina, Frankie Yankovic, Guy Klucevsek
Costumes: Marcus Kuiland-Nazario
Performers: Ken Takemoto, Louie Cornejo, Gloria and Margarita Tinajero, Klyda Mahoney and Sara Fenton

Bailey is on Facebook

look him up: Bailey Fenton-Perlstein

Baxter, the Foster Dog

After fostering and quickly adopting Bailey from Ace of Hearts Dog Rescue, we impulsively agreed to foster a second dog, Baxter.
This loving dog wasn't quite sure what to make of Bailey and his non-stop desire to jump around, play bite, and run. After a rocky first night with a few snarls and more than enough barks, they settled in.

Before we knew it, Baxter had adoptive parents! They came to pick him up the day before Valentines Day. Rebecca and Frankie seem like wonderful, loving parents. I'm sure Baxter is in good hands. He was gone just as quickly as he came.


This fostering a second dog has put in motion a small obsession for me to find the perfect brother or sister for Bailey. My spare moments are filled clicking endlessly on little doggie profiles on Petfinder. Here are some of the contenders:

Bailey's ready for pick-up!

We just got a call that Bailey is ready for pick -up from the vet. I'm too excited to type anymore. Details to come as I calm down.
Bye!

Cloud and Shakira

As Mae Hem put it, it's like 3 music videos in one, the drumming is a little extraneous, but the bed choreo is great.

Onion News Network on Obama Home TelePrompTer Malfunction," anchored by former Fox News Headline Anchor, Suzanne Sena

Thought of the Day, from Mom

My Mom sends me inspirational "Thoughts of the Day" but only when they have the word dance in them.
Here's today's:

"Life is not about waiting for the storms to pass, but about learning how to dance in the rain." - Unknown

My mind immediately jumped to several famous dancing in the rain clips from classic movies: