TOMS PRESS RELEASE

FOR IMMEDIATE RELEASE
Los Angeles, California, United States of America (Free-Press-Release.com) June 30, 2011 --

Amid all of the reports from the fashion and clothing industry that I read yesterday one of the discoveries struck me was the viral video "Toms Shoes Get Out and Play!" http://www.youtube.com/watch?v=3kzvxRiU5ac&fmt=18 done by the fan base of one company in particular. Toms Shoes, A Santa Monica, California based Shoe Company, Toms has inspired a new generation of supporters recently. The company owner Mycoskie, after his visit to Argentina in 2006, Mycoskie decided to get involved in shoe giving. Considering sustainability, he concluded that starting a business rather than a charity would help his impact last longer. In his speech at the Second Annual Clinton Global Initiative, Mycoskie recalled that children without shoes were not only susceptible to health risks, but were not allowed to go to school. When asked "why shoes?" Mycoskie's main reason is a disease called podoconiosis, a debilitating and disfiguring disease. Also known as "Mossy Foot", Podoconiosis is a form of elephantiasis that affects the lymphatic system of the lower legs. It is a soil-transmitted disease caused by walking in silica-rich soil. This causes one's feet to swell along with many other health implications. Shoes are the most basic solution to many of these health risks. According to the TOMS Shoes website, there are over one billion people at risk for soil-transmitted diseases around the world, and shoes can help prevent them. Mycoskie emphasizes that his company's goal is to not only give shoes, but to also educate others on the importance of wearing shoes

A NEW viral video is quickly rising throughout the ranks on YouTube. That video, Directed by Max Joseph, Produced by Urgent Content, Choreography by Katrina Amato, Cinematography by Andrew Russo, Music by Ben Romans, Co-Produced by Carlin Daley and Eve Marsonall & all the dancers, production team, composer, makeup artists, and post production team donated their time and were not paid for this production. The video shows the dancers using themselves as a human piano and it is extremely well done. When I asked Wendy Jones one of the dancers, what made her want to be a part of this she said? “Simple, It’s for a “Great Company and an even greater cause”.

I don't know if any of the readers out there know this about the company but when you buy a pair of TOM’s shoes, they donate the same pair you buy to a child in need somewhere else in the world. I wonder what would happen if more companies would take this “Pay It Forward” stance in business and it became less about dollars and more about sensibility. I mean really, think about it, how that would massively impact the world as a whole? If you can imagine this, then take the next step and do it. Because in my opinion it’s the people that give that get the most benefit from the random acts of kindness. The receivers are merely relieved that someone actually cares about what they’re going through enough to make a move and do something about it. So I have been thinking, why not tell everyone out there about what this company is doing and how they can get involved and help.